The Ethnic Sustainable Tourism Association (AETHNIC) was born in 2006 with the mission of creating and promoting initiatives based on the criteria of responsible and sustainable tourism (Cape Town Declaration, 2002).

We believe that it is necessary to initiate a paradigm shift in the traditional tourism model, committed to local culture and identities, to global justice and respectful of the environment.

Tourism must contribute to the sustainable development of destinations, generating better living conditions for local populations.

Our projects and activities are aligned with the Sustainable Development Goals (SDGs). And always keeping in mind respect for Human Rights, the gender perspective and universal accessibility.

We are a team of people with years of experience working in different areas of sustainable tourism in Africa, Latin America and Asia, and in recent years also in Barcelona and Catalonia. We are travelers, and as such we know how to identify and respond to the needs of our travelers.


Jesús Martín: Co-founder of Aethnic and a tireless traveler, who seeks to make tourism a socially based activity that allows us to improve people’s living conditions, respecting the environment and local culture. With extensive training and experience in the third sector implementing development cooperation projects in countries of the southern hemisphere, and with specific training in responsible tourism. Jesus is the person responsible for projects and trips to Gambia and Senegal. Feel free to contact Jesus for any questions at:

Pau Bofill: Co-founder of Aethnic and tireless explorer. With studies in geography and history and extensive experience in the audiovisual world, he works to ensure that there is a real commitment of the entire tourism industry to society and the environment. Do not hesitate to contact Pau for any questions at:

Jordi Tolrà: He is our project manager. and co-director at Aethnic. He leads the local implementation in Barcelona and Catalonia of Responsible and Sustainable Tourism (TRS) projects and directs projects with African counterparts, currently with Gambia. Jordi combines a long experience in the management of programs of social inclusion, innovation, volunteering and work in the field with a great passion to travel, history and anthropology. Contact him at:


Ángela Rodríguez: Ángela is the Aethnic ambassador in the virtual world. It is responsible for ensuring that the Aethnic message and philosophy gets far on social media. Its goal is to get more and more travelers and agencies to share our values, and join this great adventure that is responsible tourism in Africa. If you have any ideas you would like to share about communication and social media.

Legal registration

AETHNIC is registered in the Register of Associations of the Generalitat de Catalunya; in the Register of the Catalan Agency for Development Cooperation (ACCD); in the Register of Associations of the Spanish State; and in the EuropeAid Register of the European Union (PADOR).

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